The new Van Life is where freedom meets community
Kibbo
Brand Strategy, Brand Identity, Photography, Video, Campaigns
Who
Kibbo is new way to live and work and a network that provides members with Sprinter vans, access to clubhouses, and programming.
What
We were asked to bring Kibbo to life and envision a brand and experience that would inspire people to rethink their way of living.
The whole Paladar team really brought the Kibbo vision and ethos to life and were also ridiculously fun to work with throughout the entire process.
CEO, Kibbo
Kibbo is a new way of living that gives people the freedom and flexibility to live and work wherever they want while deepening their relationships in community.
We were tasked with bringing this new brand to life for it's big launch. Surprising no one, we kicked off this project with a big van trip up the West Coast (for research purposes, of course).
Inspired by the iconic beauty of the West, we created a brand rooted in nature and exploration.
We wanted to create a system that could work alongside different landscapes and architecture—from the high desert of Joshua Tree, to the concrete jungle of Los Angeles, all the way to the towering peaks of Yosemite.
We worked with Adam Wells and Candy Mountain Collective to build out a photography library primarily shot on 35mm film that showcases the Kibbo community and life on the road.
We explored the digital applications of the brand on web and social but also imagined ways that Kibbo could come to life physically for the community with van decals, postcards, and keychains.
Ready to hit the road?
Credits
Kelsey Aroian
Project Lead
Jessica Strelioff
Creative Director
Skylar Greene
Photography
Adam Wells
Photography